Mail+, SEO Editor

Kensington, London
19 Feb 2021
19 Mar 2021
Job Type
Full Time

Mail+ is a new brand with huge digital growth potential, backed by the leading media company in the UK, DMG Media. DMG includes many well known and most loved brands including Daily Mail, Mail Online, The Mail on Sunday, Metro and The i. Through our national newspapers, websites and mobile services, we connect with over 45% of the UK's adult population with over 130 million consumer touch points per month. 

Mail+ is an ambitious project with a talented and dedicated editorial team and a start-up mind-set. Your focus will be on optimising that content and putting it in front of a new audience via search engines and using digital publishing best practice; working closely with the Mail+ Head of Digital to measure success and constant evolve the Mail+’s way of working to drive traffic and build engagement.

The role is accountable for:

  • Mail+'s day-to-day SEO publishing best practice
  • Indexing all unique brand content on the key organic platforms
  • Growing initial traffic through these sources
  • Editing live articles to match SEO best practice
  • Creating a passion and excitement for growing audiences and developing a deep understanding
  • Leading on next steps in SEO transformation of Mail+
  • Shaping journalists’ use of data to inform commissioning, scheduling and publishing strategy
  • Reporting to head of digital on performance and actionable insights
  • Reporting on key search trends and give specific recommendations about important search stories and events
  • For the SEO strategy of the site and drive, monitor and report on SEO success
  • Ensuring editors and journalists SEO their own work in the most effective way
  • Helping pre-plan for future articles and events by building out categories, topics, doing keyword research for upcoming trends
  • Using a range of analytics tools to report regularly on top pages/articles driving SEO traffic
  • Training and mentor the junior editors

Required Experience:

  • SEO Editor Experience
  • Self-driven, desire to learn from industry best practice and innovation 
  • Strong understanding of SEO, GA and Webmaster Tools
  • Experience of sub editing stories to be SEO
  • Experience in using data and technology to identify gaps, trends and best practice
  • Experience of Google Trends and other publishing tools
  • Strong understanding of what makes a page rank organically
  • Ability to build a template and best practice document
  • Understanding of custom events


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