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Digital and Social Media Manager – finance, accountancy

Employer
Folio Recruitment
Location
London
Salary
 Up to £45k, DOE
Closing date
25 Apr 2021

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Job Details

This senior role is at an award-winning agency in London, managing digital content for a professional body in the finance/accountancy sector. 

Joining a collaborative, supportive team, you will be responsible for delivering the marketing strategy and planning for web, email, marketing and organic social on Facebook, LinkedIn, Twitter, Instagram and YouTube. 

The role involves supporting the production process across ongoing and campaign content, working with the online editor and staff writer to ensure that text, image and video content is approved for execution, completed, sub edited, given final approved and published according to schedule, and to agreed standards for house editing style and brand imagery guidelines.

You will also be responsible for implementing a consistent and regular approach to analytics data for the CMS, emails and social media, gathering these insights into a dashboard, and making evidence-based recommendations to optimise content and production.

This role will work on the digital transformation of services for our existing and new clients. It will look at the delivery of digital campaigns in new spaces including paid and organic social, SEO, PPC, and influencer marketing. 

Day-to-day responsibilities 

  • Analytics – implementing a consistent approach to site, email and social media analytics.
  • Reporting – producing evidence- and insight-based reports to the client and the team on high-performing content, new audience trends and content opportunities. 
  • Strategic – Developing digital and social.
  • Social media – managing the production and scheduling organic social media. 
  • Page builds – managing the publication of content into the client’s CMS to ensure site visitors enjoy a coherent experience, and engage beyond the initial page impression
  • Production – supporting with the production cycle for text, imagery and video content to schedule.
  • Email – supporting the digital editor to ensure that titles, headlines, promo copy etc lead to continually improved levels of engagement. 
  • Training – sharing digital skills and best practise with team members and client.

Experience

  • A minimum of 4 years’ digital experience in a similar role, with finance and/or B2B experience
  • Using and proactively improving the performance of content within content management systems (e.g. Adobe, Sitecore), email and social media management systems (e.g. DotDigital, Falcon, Hootsuite)
  • Using third-party benchmarking tools (e.g. RivalIQ, Ahrefs)
  • Demonstrable experience of creating effective Google Adwords campaigns
  • Demonstrable experience of creating paid media campaigns (native and social) managing budgets and audience targeting with a Facebook pixel
  • Gathering and applying site, email and social media analytics, and making evidence-based recommendations to improve performance
  • Extensive experience of writing and editing for web, email and social media
  • Up-to-date experience of HTML, on-page SEO and keyword research

About you

  • Good project management skills 
  • Strong online writing and subbing skills  
  • Strong interest in finance and accountancy 
  • An innovative creative thinker with a proactive approach that is driven by results

Click APPLY NOW and please send a CV with a cover letter.

Company

Folio is a recruitment agency for the media industry. We place permanent and freelance candidates in all areas of editorial and content creation.

Penny Lawson founded Folio in 2005 after 13 years in publishing. In her previous career she worked as a chief sub and deputy editor on some of the UK’s best-known consumer and client magazines, so she knows the industry first-hand.

She has matched hundreds of candidates to exciting opportunities, whether that be within digital, social, content marketing, consumer, b2b, communications or PR.

The fact that many of these candidates are now clients is testament to Folio’s success.

Folio prides itself on its honest, friendly approach and the business is built on integrity and reliability.

Excellent recruitment isn’t about plugging gaps – it’s sharing the dream, giving intelligent advice and supporting you throughout the journey.

Company info
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