The Sun Online, SEO Editor

The Sun
London (Greater) (GB)
09 Apr 2021
09 May 2021
Nationals, News, Online
Job Type
Full Time

We are: News UK & Ireland is a phenomenal company full of talented, dedicated, and creative people. We are an ambitious and ever growing organisation with a real passion for quality content and storytelling.

The Sun Online is the biggest mobile news brand in the UK - and still growing! - with a young, talented, diverse team who publish the best coverage of news, sport, TV and showbiz, lifestyle and family value. 

Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers. Our SEO editors work on a rota so regular evening (usually one week a month) and weekend (usually once a month) work is essential to this exciting, rewarding role.

Key Accountabilities:

  • Report each morning on the top SEO keywords and top pages/articles driving traffic. 
  • Make recommendations to journalists and section heads through the day about trending search terms and relevant keywords.
  • Pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events e.g. Olympics
  • Monitor trending data for newsroom suggestions and pass to editorial desks
  • Optimise top pages for relevant keywords
  • Act as a daily go-to person for journalists and reporters seeking advice or improvements to articles
  • Forward link top traffic driving pages to other more recent articles to encourage circulation
  • Monitor daily output and ensure relevant cross linking in articles e.g. ensure 2 other articles links in copy, relevant anchor text and links to topic pages. Either by editing themselves or by working with the relevant desk
  • Ensure articles and pages are correctly tagged 
  • Build out topic pages and tag existing articles


  • Editorial background ideally with experience in a digital publishing environment
  • Good understanding of the principles of editorial SEO
  • Familiar with some SEO tools EG Google Trends

Flexible Working: At News UK some of us work flexibly, in many different ways. Please talk to us at the interview about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

Equal opportunities:
We are a diverse team and strive to maximise and encourage every individual’s potential. We want to create a productive environment where everyone feels valued, and where talents are fully recognised, utilised and celebrated.  

News UK is committed to providing equal opportunities for all its employees and applicants. We oppose all forms of discrimination in the workplace. 

We thrive when we champion diversity and inclusion. We make better decisions, we’re stronger and happier, and it’s the right thing to do.

Similar jobs

Similar jobs