ASU, Lecturer in Digital Strategy

Phoenix, Arizona
Depends on experience
26 May 2021
10 Jul 2021
Job Type
Full Time

Lecturer in Digital Strategy

Arizona State University: Office of the University Provost Downtown: Walter Cronkite School of Journalism and Mass Communication


Phoenix, Arizona

Open Date

May 21, 2021


The Walter Cronkite School of Journalism and Mass Communication at Arizona State University is seeking a lecturer to teach and administer courses within its growing digital marketing and audience strategy-focused degree programs. Holding the rank of lecturer, the successful candidate will perform a unique role that includes both teaching and course administration: The lecturer will teach online courses in paid/organic social media, SEO and paid search advertising, analytics and other digital marketing concepts, as well as support other courses and lead instructors as part of the school’s online course administration team. This is a full-time, benefits-eligible, 12-month appointment; this is not a tenure-track appointment.

Duties & Responsibilities

  • Teach online courses in digital marketing and strategy
  • Develop content for online courses, including video lectures, written learning materials, assessments and dynamic assignments
  • Administer online courses across the Cronkite School’s programs, including course preparation, instructional design and student management
  • Assist in training and mentoring online instructors 
  • Evaluate online courses for quality and content effectiveness


About the Cronkite School

The Cronkite School is widely recognized as one of the nation’s premier journalism programs. Rooted in the time-honored values that characterize its namesake—accuracy, responsibility, objectivity, integrity—the school fosters journalistic excellence and ethics among students as they master the professional skills they need to succeed in the digital media world of today and tomorrow.

Located on ASU’s Downtown Phoenix campus in the heart of the nation’s fifth-largest city, the School has 70 full-time faculty members, more than 100 full-time professional staff and annual resources of more than $40 million.

Nearly 2,500 undergraduate, master’s and doctoral students are enrolled at Cronkite, preparing for careers in journalism, strategic media and related communications fields. Of the undergraduate residential student population, more than 60 percent come from out-of-state and more than 37 percent are students of color. The retention rate consistently exceeds 90 percent, and Cronkite students regularly lead the country in national journalism competitions.

The school champions a “teaching hospital” model of journalism education, for which it has received international acclaim. Cronkite offers 15 different full-immersion professional programs in which students work in intensive, real-world settings under the guidance of top-flight professionals and in collaboration with research faculty. The programs enable students to put into practice what they have learned in the classroom, producing news, information and community engagement on critical issues for the state, region and nation.

The Cronkite faculty is made up of award-winning professional journalists, strategic communications specialists and world-class media scholars. Cronkite professors include five Pulitzer Prize-winning journalists, digital media thought leaders, top TV producers and correspondents, major metropolitan newspaper editors and strategic communications experts.

About Arizona State University

ASU is one of the largest and most innovative public research universities in the country, undertaking a bold reinvention of higher education as a New American University. With four campuses in the Phoenix metropolitan area, it serves more than 127,000 students on campus and online. For the past six years, it has been ranked No. 1 for innovation by U.S. News & World Report.

In the last decade, ASU has developed numerous new programs and units that bridge disciplinary boundaries to enable the exploration and discovery of new knowledge, while developing practical solutions to serve Arizona and the world at large. The university has strong and simultaneous commitments to educational access, excellence, and impact, and assumes significant responsibility for the cultural, social and economic vitality of its surrounding communities.


Required Qualifications 

  • Master’s degree
  • Professional experience working in digital strategy, digital marketing, social media, audience growth or related field

Desired Qualifications

  • Experience teaching at the university level, preferably online
  • Experience in development, delivery and evaluation of learning programs online and/or in person
  • Demonstrated knowledge of instructional design and effective learning techniques across platforms
  • Demonstrated knowledge of digital strategy, paid and organic social media, SEO, digital advertising and digital analytics


Application Instructions

Application deadline is July 11, 2021. Applications will continue to be accepted on a rolling basis for a reserve pool. Applications in the reserve pool may then be reviewed in the order in which they were received until the position is filled. 


Applicants must apply online through Interfolio by submitting the following:

  1.  a cover letter stating qualifications;
  2.  curriculum vitae or resume;
  3.  contact information (name, address, email, telephone number) for three professional references;
  4. A diversity statement that addresses their experience and commitment to social justice, diversity, equity and inclusion over the course of their careers and outlines how they would advance DEI goals at the Cronkite School. The statement should be no longer than 500 words.


Application Process

This institution is using Interfolio's Faculty Search to conduct this search. Applicants to this position receive a free Dossier account and can send all application materials, including confidential letters of recommendation, free of charge.

Equal Employment Opportunity Statement

A background check is required for employment. Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

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