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Archant, Audience Development Manager  

Norwich, Norfolk
Competitive, DoE
Closing date
13 Sep 2021
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Job Details

Archant has embarked on a new digital newsroom structure, and we are looking for a digital specialist to lead a team of audience development managers to build on the success we are already seeing. 
The chosen candidate will have a deep understanding of data and analytics and be comfortable in directing and supporting our journalists to write the appropriate content our readers are looking for. 
You will be at the heart of shaping and executing the editorial strategy and will have a good understanding of digital distribution strategies and what content our most loyal audiences want to read. 
You will lead a team of Audience Development Specialists and together you will communicate digital best practice with editorial staff, teaching them how to grow our online audiences using data and insight.  
You will have plenty of innovative ideas on how we can broaden our reach and will be very comfortable making big, data-informed decisions.  
Communication skills are key as we look to build an audience-aware content team across Archant’s news portfolio.  
We're particularly interested in candidates with experience of building online audiences rooted in data and analytics in a regional or national newsroom.   

  • Work closely with editors to develop and execute editorial strategy - including editorial planning  
  • Work with the data and insight team to ensure the reporting needs of our newsrooms are met  
  • Deliver data quickly and in clear, digestible formats 
  • Be the primary trusted link between the content team and their access to audience measurement tools and data sets, supporting their ability to self-serve 
  • Regularly provide detailed reporting and deep-dive analysis for stakeholder consumption. The ability to adapt style, content and context to the appropriate audience is key 
  • Comfortable managing a range of activities, deadlines and stakeholders. 


  • Experience working with digital content and analytics  
  • Can demonstrate editorial news judgement and an understanding of our local news brands 
  • Proven ability to use data to inform decision making 
  • Knowledge of digital best practice, emergent tools and platforms 
  • Strong written and verbal communication skills and ability to work within teams remotely or on-site 
  • Experience working collaboratively with multidisciplinary teams and excellent stakeholder-management skills.  

This is a full-time opportunity based in our offices in Norwich.  The closing date for this opportunity is August 27th at 5pm. 


  • Salary: Please indicate on application your salary requirements 
  • Full 25 days paid holiday + statutory bank holidays  
  • Cycle to Work scheme  
  • Annual Volunteer workday  
  • Archant Gold – matched charity fundraising  
  • Give as You Earn – tax-free charity giving scheme  
  • Structured career progression, ongoing training and personal performance reviews 


If you are interested in applying for this position, please click APPLY NOW and send your completed application including CV, covering letter and salary expectations.

Please note that if you have not been invited in for an interview within two weeks of your application, then you can assume on this occasion that you have been unsuccessful.  

We reserve the right to change the closing date at any time during the recruitment process, so please apply asap as we will be dealing with applications as soon as they arrive.   


Archant is a privately owned media company serving geographical and specialist interest communities with over 140 brands and associated websites.

We have a large portfolio of UK-based regional newspapers with titles in East Anglia, London, Kent and the South West, and publish 1.35 million copies a week in print. Online, websites for our newsbrands reach over 4.8 million readers per month.

Our collection of more than 60 news brands includes the Eastern Daily Press in Norfolk, the East Anglian Daily Times in Suffolk and the Ham & High in London.

Archant is the largest publisher of regional and local lifestyle magazines and associated digital media in the UK, and also owns a range of specialist magazine titles circulating predominantly in the UK and USA.

Our portfolio of 75 magazine titles includes county, specialist interest and wedding magazines as well as client contract magazines through Archant Dialogue. In recent years it has extended its activities into exhibitions, events and digital media focussed on the Weddings and French property markets.

Archant has a broad portfolio of digital media assets and marketing services supporting our more traditional media, and is a prolific publisher of mobile Apps on the Apple and Android platforms in the UK.

Archant was founded in 1845 in Norwich and now employs around 1,500 staff. Most of the back office functions are still located in Norwich and we have frontline staff based in the communities that we serve across the UK.

Find Us
Prospect House
Rouen Road
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