Job Description:

We need an individual who is passionate about data-driven marketing, who can work in a fast-paced team environment, who's excited about optimizing products and services for an elite and valuable audience of financial advisors across the U.S. and internationally.

The Marketing Coordinator will oversee the creation and implementation of marketing campaigns in traditional and digital channels including email, print, events, social, search and display for the Wealth & Asset Management Group at Dow Jones.

This person will be the driving force behind our marketing initiatives and will work closely with all other areas of the W&AM group to ensure consistency across the Barron's Advisor brand.

Responsibilities

• Develop and manage marketing schedule for all Barron's Advisor products
• Ensure execution of all marketing activities for the Wealth & Asset Management Group with a focus on email, advertising, and content channels
• Collaborate with other business units, specifically on shared audience objectives
• Work with design team on creation of promotional materials consistent with brand guidelines
• Ensuring data from marketing efforts is properly collected and analyzed for use in guiding business decisions and tracking progress of all initiatives
• Creating reports or dashboard to present relevant results and analysis to team members or colleagues throughout the organization

Skills & Experience

• 1-2 years of relevant experience in a marketing function - analytical background a plus
• Comfort working with data spread across multiple sources. Ability to develop actionable insights
• from thorough data analysis and translate findings for other members of the team
• Basic knowledge of html/css coding
• Knowledge of creative suite is a plus
• Familiarity with the marketing technology landscape and various tools/platforms
• Strong organizational, project management, and communication skills
• Strong attention to detail
• Desire for a culture of transparency, without fear of sharing ideas or concerns
• Commitment to learning. Willingness to use failures as an opportunity to grow and improve.
• Ability to manage multiple projects simultaneously and successfully operate within a large
• organization, effectively communicating with executives, interdepartmental teams and external clients

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.

Business Area: BG - BARRON'S

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 27102