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The Telegraph, Head of Social Media

Employer
The Telegraph
Location
London (Central)
Salary
Competitive + excellent benefits
Closing date
17 Sep 2021
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Job Details

As Head of Social Media, you'll be responsible for the Telegraph’s strategy and output across our social media platforms, and working with the newsroom to deliver the strategy.

You will have the chance to work across a variety of content in a fast-paced, expanding team and alongside some of the country’s best journalists in their field. This is an exciting challenge to make a real impact in driving subscriptions in a globally renowned organisation that puts quality first.

Our benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here. From dynamic working opportunities, medical cover, and equal parental pay (six months fully paid for mothers and fathers), to life assurance, and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We’ve also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.

Key responsibilities

  • Develop the Telegraph's social media strategy as a means of promoting, supporting, developing and maximising the impact of its editorial content - driving subscriptions, and growing reach and influence.
  • Develop separate strategies for Facebook, Instagram, Twitter, LinkedIn, TikTok. Manage relationships with these outside parties.
  • Create communities of value to the Telegraph, growing reader engagement and creating brand loyalty through interaction.
  • Work with, inform and advise our other visual storytelling teams to create unique, original content that will drive engagement on social media and make the Telegraph stand out against our competitors.
  • Work with the Head of Video to find innovative ways of creating and presenting native social content.
  • Continuously monitor and research social media trends and emerging platforms, tools and channels.
  • Line manage a team of social editors responsible for running our social media accounts; ensure day-to-day postings are on-brand and optimised.
  • Support desks and reporters in growing their own social media communities in line with editorial strategy.

Key skills

  • Extensive experience of social media, particularly of Facebook, Instagram, Twitter and Instagram - preferably within a national quality publisher, and experience of subscription models.
  • Extensive experience of driving community and engagement through social media - and understanding of what engagement metrics are of importance to a quality publisher.
  • Extensive experience of different digital storytelling methods as applied to social media - particularly video and animation.
  • Experience of managing a team, and the ability to influence key stakeholders and others outside of the immediate team.
  • Excellent understanding of what constitutes quality digital publishing in a busy editorial environment.
  • Experience in content strategy and planning, and the ability to coordinate plans across a large newsroom.
  • Skilled in extracting insight from analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate.
  • Drive to work hard and push the boundaries in a rapidly changing industry.

 

The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives, and backgrounds.

We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.

For more information on our purpose, beliefs, and people values, please visit our website.

Company

The Telegraph is an award-winning, multimedia news brand synonymous with quality, credibility and authority for more than 160 years. 

We are renowned for the analysis, perspective, opinion and insight our journalism provides to a discerning audience. Every day the content we create sets the news agenda, sparking debate and provoking comment.

Our vision, with quality journalism at the heart, is to pioneer new ways to serve 10 million registered users and 1 million subscribers. We’ll achieve this with a constant focus on our journalism, and by using the data and understanding we have of The Telegraph’s audience to successfully grow our revenue streams from subscriptions to advertising, travel, events, and financial services.
We want to capture diversity of thought through our people, create inclusive working environments that allow everyone to be their authentic selves at work while creating a sense of belonging to ensure we have the highest performing teams.

The Telegraph is proud to be a WORK180 endorsed employer for women in 2021.

For more information on our purpose, beliefs and people values, please visit our website. Visit our careers website to learn more about our people and jobs.

Find Us
Website:
Telephone
020 7931 2000
Location
111 Buckingham Palace Road
London
London
SW1W 0DT
United Kingdom
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