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Product Strategy & Marketing Coordinator

Employer
Dow Jones
Location
New York, NY
Salary
$DoE
Closing date
10 Nov 2021

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Job Details

Job Description:

Dow Jones' Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy.

We equip the global sales team with:
  • Timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue
  • Leverage market and internal intelligence to enhance product positioning and inform new product creation
  • Contribute to organized internal communication channels to deliver these tools and resources to the global sales team
  • Provide product-specific expertise to our internal sales teams and solicit client feedback to improve product set

Within this context, the Product Marketing & Strategy Specialist will contribute to a team responsible for positioning, packaging, and collateral production for new and existing products; delivering those materials to sales. This role in particular will provide support and expertise for our core Financial Services brands, as well as our luxury brands & properties.

Responsibilities

The Product Strategy & Marketing Specialist will add value to Dow Jones via the following core responsibilities:

Position, package, and produce collateral for new and existing products under direction of the Product Strategy & Marketing Senior Manager. Key outputs include:
  • General presentations
  • Sell sheets
  • Templates
  • Internal and external marketing communications, specifically e-mail
  • Training sessions (where appropriate)

Success for this role will ultimately be measured by the Product Strategy & Marketing Senior Manager, sales team and client satisfaction with product marketing knowledge, materials and services.

Skills & Experience

You'll Have:
  • 1-2 years marketing experience
  • An ability to articulate the value proposition for a product, service or offering that's complemented by formidable copywriting and storytelling
  • Proficiency with Microsoft Office & G-Suite
  • Photoshop prowess (Intermediate)
  • Strong familiarity with social and email channels (e.g. LinkedIn, MailChimp, Salesforce/Pardot)

You'll Bring:
  • A positive attitude
  • A team-first approach (i.e. a willingness to assist other team members with projects as needed)
  • A propensity for action:
  • Learn, Do, Share (knowledge, ideas, etc.)
  • An eye for design/layout and a knack for storytelling

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 27565

Company

We break stories, influence ideas, and advance business intelligence and cultural interest.

We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences.

We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

Find Us
Website:
Location
GB
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