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Deliberate PR , Press Officer

Deliberate PR
London (Greater) (GB)
Closing date
23 Oct 2021

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Job Details

Press Officer – Deliberate PR 

News-focused media/press officers sought for the UK’s leading agency for the English-language editorial media promotion of Nordic and German B2C/B2B startups and scaleups.

Your role will be to identify – and respond to – emerging opportunities within the news agenda: intelligently turning developing stories to the advantage of remarkable startups, and securing meaningful exposure across print, broadcast, and online media.

You will also be involved in raising the profiles of key individuals within our startup clients, from visionary founders to academics behind university spin-outs.

Suitable for creative self-starters (who thrive in an environment offering a higher level of autonomy than the norm), you will work in parallel to the company’s teams dedicated to securing editorial media exposure within consumer, business, and technology media. The news-based results of your work will add momentum to the efforts of these teams, as well as contribute to the acquisition of new business, and other company objectives.

Ideally suited to those with journalistic experience, you should have an understanding of the UK media landscape and news cycle, know how to craft a compelling newsworthy narrative, and be confident in making calls to journalists. Deliberate PR is an anathema to what constitutes typical public relations in agency form. We don’t do silly stunts, lame photo opportunities, banal opinion polls and surveys, nor ever insult the intelligence of journalists.

Role may require travel to Scandinavia, Germany, and USA (subject to lockdown status).


99% of traditional PR is pointless. Deliberate PR - the UK’s leading agency for bringing remarkable Nordic and German startups and scaleups into the English-speaking world - delivers meaningful exposure: in sync with what innovative companies actually need, deserve, and can leverage as part of their journey from early-stage and seed-funded to unicorn status.

Deliberate PR has a unique method of raising profiles of Scandinavian and American business, technology & lifestyle concepts within the UK and, subsequently, across the wider English-speaking world.  There is a highly reactive element to this role, with an emphasis on responding to (directly and tangentially) relevant stories emerging within the news cycle.  

Click APPLY NOW and send us your CV and cover letter.






Deliberate PR uses news-powered PR to bring the very smartest Scandinavian and European tech and cultural concepts to the UK (and wider English-speaking world).

Established in 2007, we are a media relations agency with an unashamedly intellectual and creative mind-set: specialising in establishing our clients as genuinely newsworthy, and devising SEO-friendly initiatives with integral online components which set the print and online news agenda, find multiple blog and social media pick-up, and legitimately drive potential consumers to our clients’ websites.

At Deliberate we use the news momentum created by such initiatives to secure conventional PR opportunities, including product reviews, key staff profiles, and general brand-building PR work.

We also provide reactive news support, turning pertinent stories within the news agenda to its clients’ advantages through the introduction of spokespersons, case studies, or relevant client statistics.

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