WIRED, Audience Development Manager

Condé Nast
London (Central)
Closing date
12 Nov 2021
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Job Details

Wired: Audience Development Manager, WIRED


WIRED is looking for a creative and innovative media talent to join our audience development, social and analytics team. A perfect candidate will understand how to creatively develop, engage, and inform audiences across platforms, and be clued in on emerging networks and how WIRED can use them effectively. The audience development manager will work closely with WIRED’s Global Director of Audience Development and Audience Development team to implement daily strategies for SEO, newsletters, and revenue growth. They will also be part of the global Audience Development team at Condé Nast.

This role will be based in London and will be remote until Condé Nast Britain’s offices fully reopen. After that time, UK employees will have a flexible working arrangement, with three days a week in the office.

Key Duties & Responsibilities

  • Work with editors, producers, and the Audience Development team to help grow search traffic to news and commerce-focused stories
  • Research search trends and work with editors to improve headlines and publishing strategy
  • Help manage and execute curation, scheduling, and strategy for daily and weekly newsletters
  • Partner with analytics and audience development leads to meet brand KPIs, define social and newsletter testing strategies, and conduct deep dives to identify audience growth opportunities
  • Seek out global audience growth opportunities, from partnerships to platforms, and work with the Global Director to implement new strategies
  • Provide daily handovers to US-based team members, identifying traffic growth opportunities
  • Collaborate with the edit and art departments on promoting longform features and strong subscription drivers on social platforms and newsletters
  • Assist social team in breaking news situations, all-hands-on-deck events, and weekend coverage
  • Develop relationships with audience development managers across other Condé Nast brands to share strategies and best practices
  • Work with the team to support sponsorships and events

Essential Skills & Requirements

  • 3-5 years of experience in publishing, ideally having worked on both editorial and audience development
  • Strong communication skills, both written and verbal
  • Professional experience creating, optimizing, and adapting content for platforms including websites, newsletters, video, and social media platforms
  • Professional experience with publishing and analytics tools, such as SocialFlow, CrowdTangle, Facebook Insights, Parse.ly, and Google Analytics
  • A sense of humor and keenness to adapt to a changing media landscape and find audiences in new ways



For more than 100 years, Condé Nast has been synonymous with engaging, visually arresting and innovative publishing.

Today, the world’s leading privately-owned multimedia company continues to create the finest magazine brands in the world, and leads the way in producing outstanding digital content across multiple platforms.

Iconic brands are shaped by people with passion, innovation and creativity.

More than 750 employees in Condé Nast Britain and at Condé Nast International’s London headquarters help drive the ongoing success of our expanding business.

To work at Condé Nast is to be a part of a renowned, influential and fast-evolving company dedicated to creating and distributing engaging, extraordinary content, across multiple platforms.

It is also to be part of a company investing in development and change, across a diverse portfolio - from the established print and website brands to our numerous new ventures such as video, events and education.

If you are looking for a rewarding and stimulating career, then Condé Nast is seeking talented and enthusiastic individuals to help shape the future of the business.

Find Us
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1-2 Hanover Square
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