Interactive Designer, Ad Innovation

Employer
Dow Jones
Location
New York, NY
Salary
$DoE
Closing date
13 Dec 2021

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Industry
Journalist
Sector
Graphic Design
Discipline
Designer
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Job Details

Job Description:

Wall Street Journal | Barron's Group (WSJ|BG) is looking for an interactive designer to join the newly-formed internal Ad Innovation studio. Reporting to the Sr. Interactive Designer, this person will be responsible for designing and building rich media executions that deliver best-in-market user experiences for advertising clients.

The ideal candidate will be solutions-driven and passionate about creating beautiful and intuitive ad experiences. They will be an integral contributor for helping establish the WSG|BG Ad Studio as a leader in high-end custom advertising solutions. They will own the ongoing campaign workflow and translate each set of RFP objectives into elegant and performance-driven advertising executions.

In collaboration with the Project Management team, the candidate will be responsible for managing the design and production of sold custom executions - inclusive of generating mocks and storyboards, populating creative to existing responsive templates, and designing and producing the technical functionality of new responsive templates.

Primary responsibilities:

Own Campaign Ad Creative Production
  • Based on Celtra platform capabilities, generate mocks and storyboards for new unit concepts (when requested)
  • Own all components of ad production, inclusive of design, functionality and custom metric implementation when applicable
  • Efficiently produce units for assigned campaigns, leveraging client KPIs
  • Execute revisions, creative updates and asset adjustments requested by project managers, as they streamline client requests and feedback
  • Support Studio Ad Ops with QA of ad unit(s) in live environments, making adjustments where needed
  • Enforce best practices of interactive design, while prioritizing performance
  • Communicate recommendations for UI/UX and design optimizations to project managers
  • Facilitate expedited requests with a sense of urgency, purpose and professionalism
  • Occasionally contribute to RFP ideation as requested by Sr. Interactive Designer

Contribute to New Template Design
  • Work with the Sr. Interactive Designer to design responsive templates in Celtra for repeatable drag-and-drop executions
  • Configure streamlined ad creative specs and branded asset deliverables
  • Incorporate WSJ|BG best practices for design standards & ethics
  • Suggest creative and/or performance optimizations to inform augmentations of existing templates
  • Prioritize intuitive UI and polite, elegant UX

Qualifications:
  • 3+ years experience in digital design
  • Experience working in Celtra or similar ad studios, inclusive of campaign organization, template management and custom event implementation
  • Strong creative portfolio featuring past digital design work
  • Solid understanding of intuitive UI/UX
  • Excellent communication and presentation skills, with ability to clearly articulate design decisions
  • Enthusiastic, professional demeanor and experience working in a client-oriented setting (internal or external)
  • Self-driven, proactive, organized and detail-rigorous
  • Background in digital advertising is a PLUS

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: Design Technology Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 28063

Company

We break stories, influence ideas, and advance business intelligence and cultural interest.

We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences.

We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

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Location
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