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The Sun Online, Senior SEO Editor (TV and Showbiz)

News UK
London (Central), London (Greater) (GB)
Closing date
16 Jan 2022

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Job Type
Not Specified
Nationals, Online, News
Senior Editor
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Job Details

Job Title Senior SEO Editor (TV and Showbiz)

Department  SEO Team, Audience Development 

Reports to  Head of SEO 

The Sun Online is the biggest mobile news brand in the UK - and still growing! - with a talented, diverse team who publish the best coverage of news, sport, TV and showbiz, lifestyle and family value. 

Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers. Our senior SEO editors work on a rota so regular evening (usually one week a month) and weekend (usually once a month) work is essential to this exciting, rewarding role. 

Key Accountabilities: 

  • Own the SEO team’s TV strategy and take responsibility for driving traffic, reporting on SEO success and refining plans and processes.

  • Represent the department at editorial conferences, report on key search trends and give specific recommendations about important search stories and events. 

  • Ensure subject desks and SEO Showbiz journalists write about SEO priorities in the most effective way and manage their workflow. 

  • Pre-plan for future TV series and showbiz events by building out topics, doing keyword research for upcoming exclusives or events, and coming up with SEO plans. 

  • Use a range of analytics tools to report regularly on top pages/articles driving SEO traffic.

  • Make SEO recommendations to journalists on individual articles (EG headlines) - both proactively and in response to requests for help. 

  • Edit live articles to match SEO best practice. 

  • Train and mentor the more junior SEO editors. 


  • Essential: Editorial background with experience in a digital publishing environment and of reacting quickly to breaking news and changing search trends.

  • Essential: Showbiz experience - particularly around planning for major TV events 

  • Essential: Good understanding of the technical principles behind editorial SEO 

  • Essential: Familiar with a range of SEO tools 

  • Desirable: Experience of working within Wordpress 

Life at News

At News UK some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I  strategy & training, creating more diverse content and our intern and apprenticeship programmes.  We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group. 

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support. 

In addition we also offer:

  • A generous pension scheme with employer contributions of up to 5%;

  • 25 days holiday and up to 4 volunteering days per year;

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

  • Wide range of training available, plus full LinkedIn Learning access.

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.  


News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart.

Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week.

They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.

News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.

If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.

Find Us
1 London Bridge Street
United Kingdom
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