The Sun Online, Audience Analyst

The Sun
London (Central), London (Greater) (GB)
Closing date
5 Feb 2022

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Job Type
Not Specified
Nationals, Online, News
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Job Details

Job Title: Audience Analyst

Department: Audience Development 

Reports to: Deputy Head of Audience

News UK is a company full of talented, dedicated and creative people. We are an ambitious and ever-growing organisation with a passion for storytelling, capturing moments, meaning and magic to make sense of the world. 

Our newspapers reach more than 30 million people each week and include The Sun, The Times and The Sunday Times. News UK is also home to Wireless, a leading UK and Irish media company boasting independent local and national radio stations.

Your Team: The Sun Online is the biggest mobile news brand in the UK - and still growing! - with a young, talented, diverse team who publish the best coverage of news, sport, TV and showbiz, lifestyle and family value.

Our hugely successful, award-winning Audience Development team sits at the core of our publishing operation and is constantly evolving, growing new audiences, and building engagement and loyalty with our readers.

We’re looking for an Audience Analyst to work in our fast-paced newsroom and provide support to the Audience department, journalists and editors - from day to day guidance to longer term insight. You’ll need to be able to extract insight from data using various analytics tools and present it in a clear way.

Key Accountabilities:

  • Monitor and analyse our organic traffic on a daily and weekly basis, providing insight and making recommendations to inform what our newsroom writes about in order to grow our audience

  • Provide more detailed longer-term analysis and insight for the Audience department, individual section heads (such as news or showbiz editors) and product managers to inform both our editorial strategy and our technical roadmap

  • Proactive analysis of our traffic to find opportunities as well as issues, making data-led recommendations in a clear and understandable way

  • You’ll be based in The Sun’s Audience department but will work closely with News UK’s central analytics team

  • Decide what tools we should use to maximise our understanding of our traffic


You’ll need:

  • Experience with web and SEO analytics tools. We currently use a combination of Google Analytics and various other tools

  • Experience with Google Data Studio (essential) and other data visualisation tools such as Tableau (beneficial)

  • Advanced Excel skills and experience of working with large data sets

  • To be able to juggle working in a fast-based news environment with running longer-term projects

  • A good understanding of the role of analytics within the media sector

  • Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for people not used to dealing with it

  • A proven track record of delivering and presenting actionable insights and analysis to stakeholders

  • High levels of logical thinking and problem solving skills, ability to draw meaningful conclusions from disparate and incomplete sources

  • To understand complex business questions and be able to frame the right analytical questions


 Life at News

At News UK some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I  strategy & training, creating more diverse content and our intern and apprenticeship programmes.  We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group. 

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support. 

In addition we also offer:

  • A generous pension scheme with employer contributions of up to 5%;

  • 25 days holiday and up to 4 volunteering days per year;

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

  • Wide range of training available, plus full LinkedIn Learning access.

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.


The Sun is Britain's biggest newspaper and an iconic British brand. It is bought by almost 2 million each day, read by 5 million, and reaches millions more online and across social media.

The Sun's journalism sets the news agenda day in, day out. Our content is reproduced daily by rivals who can't match our world class stories and creative ideas.

The Sun therefore attracts the most talented, dedicated and creative people in the industry. The Sun's staff stretch themselves on a daily basis, challenging the status quo to produce the best possible product for our readers.

If you want to work for one of the world's most exciting, challenging and creative media organisations then The Sun and News UK is the place to build your career.

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