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The Sun Online, Audience Analyst

The Sun
London (Central), London (Greater) (GB)
Closing date
27 Jun 2022

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Job Type
Not Specified
Nationals, Online, News
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Job Details


The Sun Online is looking for an Audience Analyst to work in our fast-paced newsroom and provide support to the Audience department, journalists and editors - from day to day guidance to longer term insight. Reporting to the Deputy Head of Audience, you will extract insight from data using various analytics tools and present it in a clear, more consumable way.

Our hugely successful, award-winning Audience Development team sits at the core of our publishing operation and is constantly evolving, growing new audiences, and building engagement and loyalty with our readers.

Day to day you will:

  • Monitor and analyse our organic traffic on a daily and weekly basis

  • Provide insight and make recommendations to our newsroom in order to grow our audience

  • Provide detailed longer-term analysis and insight for the Audience department, individual section heads (such as news or showbiz editors) and product managers to build both our editorial strategy and our technical roadmap

  • Proactively analyse our traffic, and make data-led recommendations

  • Work in both The Sun’s Audience department but also with News UK’s central analytics team

  • Decide what tools we should use to maximise our understanding of our traffic

What we are looking for from you:

  • Experience with web and SEO analytics tools

  • Knowledge of Google Data Studio and other data visualisation tools such as Tableau

  • Advanced Excel skills and experience of working with large data sets

  • Ability to work in a fast-based news environment while also running longer-term projects

  • A confident understanding of the role of analytics within the media sector

  • Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it

  • Confidence in delivering and presenting actionable insights and analysis to stakeholders

  • A logical approach and problem solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources

  • Understanding of complex business questions and be able to frame the right analytical questions

This experience would be beneficial, however we welcome applications from graduates who we can provide training for.

We are The Sun: The Sun is the most popular newsbrand in the UK, reaching 38.2 million people a month across digital and print. The Sun is at the heart of the nation’s conversation, blending serious investigations, agenda-setting campaigns, political scoops and celebrity gossip. More than a newspaper. The Sun is an instigator, an entertainer, a cultural reference point, a finger on the pulse, a daily relationship. We have a talented, diverse team who publish the best coverage of news, sport, lifestyle and showbiz in print and digital.

We are News UK: One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio, and we have market-leading local radio stations across Ireland. On April 25th 2022 we will launch TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.


Life at News

At News UK some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I  strategy & training, creating more diverse content and our intern and apprenticeship programmes.  We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group. 

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support. 

In addition we also offer:

  • A generous pension scheme with employer contributions of up to 5%;

  • 25 days holiday and up to 4 volunteering days per year;

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

  • Wide range of training available, plus full LinkedIn Learning access.

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.



The Sun is Britain's biggest newspaper and an iconic British brand. It is bought by almost 2 million each day, read by 5 million, and reaches millions more online and across social media.

The Sun's journalism sets the news agenda day in, day out. Our content is reproduced daily by rivals who can't match our world class stories and creative ideas.

The Sun therefore attracts the most talented, dedicated and creative people in the industry. The Sun's staff stretch themselves on a daily basis, challenging the status quo to produce the best possible product for our readers.

If you want to work for one of the world's most exciting, challenging and creative media organisations then The Sun and News UK is the place to build your career.

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