Digital Marketing Analyst, Dow Jones - NY

Employer
Dow Jones
Location
New York, NY
Salary
$DoE
Closing date
10 Aug 2022

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Industry
Journalist
Job Type
Permanent
Hours
Full Time
Sector
Marketing / Research, Digital
Discipline
Analyst
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Job Details

Job Description:

About The Role:

  • Act as Marketing Technology Stack administrator and power user. Identify and share best practices, keep abreast of new vendor feature releases and create efficient workflows.
  • Work in tandem with marketing teams to maximize conversion and engagement rates across content, event, and nurture email activity.
  • Run experiments, build processes and reporting dashboards.
  • Implement tools to optimize web and landing page experiences, including our web chat experience.
  • Identify target audiences and understand buyer behavior.
  • Report on campaign and website performance KPIs to understand our inbound and outbound marketing activity.
  • Assist with budgeting, billing, and invoice coding.
  • Stay current on digital best practices and marketing technologies through industry news, training, conferences.


What You'll Bring:

 

  • 1-3 years of relevant experience; B2B marketing experience preferred
  • A strong collaborator who enjoys working with a range of teams
  • Experience with Wordpress, Eloqua (or other marketing automation tools), Uberflip and/or Salesforce a plus
  • Detail-oriented and highly organized
  • Curious, proactive and enjoys testing new things
  • Passion for driving growth and utilizing martech
  • Results driven with ability to quantify performance and optimize results
  • An excellent communicator with a collaborative spirit
  • Bonus skills: Adobe Omniture, Google Analytics, Google Certification


Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.

Business Area: PIB - OFFICE

Job Category: Marketing Group

Req ID: 33183

 

Company

We break stories, influence ideas, and advance business intelligence and cultural interest.

We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences.

We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

Find Us
Website
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