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hyphen, Head of Social Media and Audience Development

Employer
hyphen
Location
London
Salary
DoE
Closing date
1 Aug 2022

Title: Head of Social Media and Audience Development
Location: London
Salary: DoE
Job type: Permanent
Hours: Full-time, 40 hours per week

An exciting start-up seeks experienced reporters, editors and multimedia experts to join our newsroom.

Hyphen, an innovative newly-launched website focused on issues affecting and related to new and established Muslim communities in the UK and Europe, seeks candidates with newsroom experience of managing social media and SEO strategy.

For the right candidates, we offer competitive rates and flexible working opportunities.

Key responsibilities:

  • To create and manage all posts on social media, supported by the social media producer.
  • This includes Facebook, TikTok, Instagram, Twitter, YouTube and other relevant platforms.
  • Develop a diverse audience for our journalism, with a particular emphasis on SEO best practice.
  • Develop strategies to diversify our audience culturally and geographically.
  • Oversee the digital optimisation of our journalism.
  • Share expertise and analysis with editorial staff to promote best practices across the organisation and ensure a data-informed newsroom.
  • Present and contextualise data on reach and engagement for newsroom and editors.
  • Identify trends that may present opportunities for our journalists.
  • Help manage relationships with platform and third-party contacts, and share knowledge with the wider organisation.
  • Work with editors on developing plans for reader revenue and provide insights and ideas for new products, including podcasts, campaigns and events.

The ideal candidate will bring a deep understanding of search protocols and dynamics, social media, internet culture and audience distribution strategies. This is both a strategic and hands-on role, as we look to expand into areas such as newsletters and platform relationships.

Requirements:

  • Experience working closely in or with a news team.
  • Candidates should have a robust insight into the aspirations and influences associated with new and established Muslim communities into the UK and Europe — across political, social, economic and civil society fields, as well as sport, business, arts and lifestyle.
  • Demonstrable understanding of audience development, distribution strategies, and search engine optimisation.
  • Strong production/writing skills and editorial judgement.
  • Strong visual skills for creating graphics and video to illustrate stories.
  • Excellent communication and a collaborative mindset — the ability to build bridges across the newsroom.
  • Experience of leading by example in making data-informed editorial decisions.
  • Must be able to demonstrate sound journalistic practice, such as balance, careful sourcing and a solid, practical understanding of media law.

Benefits:

  • 30 days paid leave per year.
  • Working from home or in-person reporting with some days in our London office.

To apply:

Applicants should email a CV, cover letter and relevant examples of their work.

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