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HELLO!, Engagement Editor

Closing date
11 Aug 2022

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Job Details

Engagement Editor

REPORTING TO Head of Digital

Role Overview

With an editorial background, you are passionate about driving an increase in engagement across all elements of a digital business, and you use data to inform and drive strategies to help you do so. 

HELLO! has a huge global audience and your role will be to both develop engagement across all our platforms, but also to help evangelise the power and importance of engagement metrics across the newsroom.

Your tools will include newsletters, push notifications, premium content initiatives, social media and various analytics and data products such as chartbeat. You will work closely with the digital marketing team, the product team and the editorial team to develop this new and very important area of the business.

This is a great position for someone with an entrepreneurial spirit and a real passion for data and content. You will have many people who will work closely with you initially and there is the potential to shape and build your own team as you see success and as it becomes clear which areas need further resources.

Improvements in our engagement funnel, driving readers from casual, to loyal and then brand lovers will be one measure of success, as will be the increase of newsletter subscribers and readers, the success of push notifications and the creation of communities around key areas of our content focus: royalty, parenting, brides etc.

Key Responsibilities

  • Set key metric targets for engagement improvement and create a strategy for achieving targets
  • Evangelise engagement metrics within the entire editorial team
  • Use tools such as newsletters, push notifications, on-site recirculation modules to drive increase in pages per session
  • Work with Head of Digital to create a strategy for increase in loyal users on site
  • Creating engaging editorial content with optimised and A/B tested headlines to achieve goals
  • Work with Digital Marketing team on strategies around all engagement tools
  • Work to increase the number of logged in/registered users using editorial and marketing tools

Skills, Knowledge & Experience

  • You will have an editorial background, and be confident writing performant and optimised copy and headlines, in a fast-paced environment
  • You will have a passion for data and be confident pulling custom reports for Google Analytics and other data platforms like Chartbeat
  • You will be a proactive and entrepreneurial individual who enjoys setting targets and achieving them
  • You will be comfortable teaching and inspiring other team members to work in a more data-focussed capacity
  • You will have experience working with newsletters, building audience and growing an engaged audience
  • You will be passionate about the digital media industry and stay up to date with competitor strategies and emerging technologies

Click Apply and send us your CV and covering letter.


Our story:

HELLO! has been a weekly magazine since 1988, quickly becoming a household name recognised for our exclusive royal and celebrity access, accurate, positive and celebratory reporting, as well as beautiful picture-led features and award-winning publishing philosophy.

In 2001 our digital platform was launched reporting up-to-the-minute royal and celebrity news. Our daily content ranges from the latest happenings in Hollywood to breaking news about popular British talent. We feature comprehensive picture galleries of royal events and red carpets, such as The BAFTAs and the Oscars. 

HELLO!'s social footprint is now over 15M driven by 7M Snapchat users with 13M video views on TikTok and our digital brand has transformed from a small legacy publishing site into a dynamic and high growth area of the business. 

Our annual audience has grown from 68 million unique global users to 225 million! And our USA team recently scooped the The Drum Award for Best Launch for HELLO!'s digital US product.

HELLO! celebrates the kindness and community of women through our annual  HELLO! Inspiration Awards hosted by our Editor in Chief Rosie Nixon who is an ambassador for the charity Wellbeing of Women; a health charity saving and changing the lives of women, girls and babies. HELLO! has partnered with Wellbeing of Women to launch the Menopause Workplace Pledge to which hundreds of UK employers including BBC, M&S, Royal Mail and Channel 4 have signed up to.

Our Digital and Commercial teams are based in our gorgeous WeWork office at Blackfriars and our print magazine team are close neighbours at HELLO! HQ. 

HELLO! supports hybrid working our Commercial and Print Magazine teams are office based on Tuesday and Wednesday and our Digital team on Wednesday and Thursday.

Why work for us?

Our distinctive family-owned model puts us in the enviable position of being able to offer all the benefits of a world class brand, but with a small, collaborative and supportive team feel.

Collaboration is embedded in the way we work – our people have the autonomy to collaborate on client relationships, engage teams across the business, lead operations, work collectively on projects, participate in strategy and are ultimately responsible for our growth.   This means that we are able to attract, engage and retain the best talent from the industry.

You'll be joining a passionate and fun team of professionals with leaders that care about you and your development.

Find Us
Wellington House
69-71 Upper Ground
United Kingdom
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