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The Sunday Times, Audience Reach Editor

News UK
Dublin, Leinster (IE)
Closing date
14 Aug 2022

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Job Type
Full Time
Nationals, News
Editor, Digital Journalist
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Job Details

Audience Reach Editor

The Sunday Times is seeking an audience expert to join the editorial team based in Dublin.

The Audience Reach Editor will bring our stories to life by combining excellent writing skills with an intimate knowledge of what works on social media and how to promote our content through search engines. 

You will have a strong working knowledge of search, social media and the wider digital media landscape. You will also have a sharp news sense and know how to tailor a story for different platforms. You will have a keen sense of what makes The Sunday Times distinctive, and will have the skills to bring our journalism to life on social networks. 

Apply with a covering letter and your CV by August 14th.

Day to day you will:

  • Successfully manage productive relationships with the head of news and journalists across the newsroom

  • Write and edit copy and headlines to maximise search

  • Adapt pictures and multimedia for social media platforms

  • Pull editorial insights from data, understand various platform-specific metrics to inform decisions

  • Practice a variety of techniques to tell stories creatively, from video and GIFs to polls and live Q&As

  • Pitch exclusive interactive graphics and picture gallery ideas to engage our digital audience and plan how these stories are shared and promoted

  • Use Google Analytics and keyword research tools to identify trending topics and find innovative ways to optimise our journalism

  • Pitch constructive news stories, putting people at the heart of stories, with high quality analysis and expertise

  • Use social networking and other digital platforms for content generation


What we are looking for from you:


  • Experience working in social media and SEO for a newspaper or major news organisation, passionate about news, politics and current affairs

  • Demonstrable understanding of how audience data supports commissioning and how to promote a story on social media and through search engines

  • Keen interest in keeping up to date with social trends, SEO and digital publishing developments and researching emerging platforms

  • The ability to work under pressure, to tight deadlines and with rigorous accuracy

  • Knowledge in how to attract and retain new audiences

  • Ability to communicate succinctly and effectively

  • Reliable and prepared to put in extra time and effort where necessary

  • Experience of working collaboratively with multidisciplinary teams 

  • Persuasive presentation skills, well-developed interpersonal skills, with the ability to problem-solve

  • A strong understanding of editorial compliance and regulatory issues


We are News UK: One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio, and we have market-leading local radio stations across Ireland. In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.


Life at News: At News UK we believe our people are our heartbeat - they are the driving force behind our brands and we want the ways we work to enable people to thrive.  Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. We can’t promise to offer exactly what you want, but do provide multiple flexible working options.  Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.  


We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I  strategy & training, creating more diverse content and our intern and apprenticeship programmes.  We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group. 

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support. 


In addition we also offer:

  • A generous pension scheme with employer contributions of up to 5%;

  • 30 days holiday and up to 4 volunteering days per year;

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;

  • Wide range of training available, plus full LinkedIn Learning access.


We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.  

News UK is an official partner of the Journalism Diversity Fund, founder of the Journalism and Disability Forum, and proud member of the Valuable 500. At News UK, we will continue to promote an inclusive and diverse workplace, to help people with visible and non visible disabilities create careers in media and aim to make our content accessible to all.


News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart.

Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week.

They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.

News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.

If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.

Find Us
1 London Bridge Street
United Kingdom
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