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The Sun, Audience Development Manager

The Sun
London (Central), London (Greater) (GB)
Closing date
24 Dec 2023

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Job Type
Full Time
Nationals, News
Account Executive

Job Details

The Sun Online is the biggest digital newsbrand in the UK and now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, driving record traffic across all platforms, growing new audiences, and building engagement and loyalty with our readers.

The Sun is looking for a talented, dynamic individual, with newsroom and audience development experience, to manage data-driven editorial projects with the aim of reaching new audiences and driving loyalty and engagement.

The role is based at News UK’s London headquarters.

Day to Day you will:

  • Deliver insights and recommendations that drive editorial, distribution, engagement and commercial strategies

  • Present and implement persuasive, data-led strategies that are based on an understanding of the Sun’s content and audience, to support and diversify The Sun’s digital growth

  • Perform regular competitor analysis and identify opportunities to improve and overtake across all formats

What we are looking for from you:

  • Be able to analyse and explain complex data, and persuasively present findings around the newsroom

  • Have a strong understanding of content, SEO and social media 

  • Have experience using a variety of audience and analytics tools such as Google Trends, Google Analytics, Looker Studio, Newswhip, Crowdtangle, News Dashboard and Semrush

  • Be assertive within the team, unflappable under pressure, and have experience of working collaboratively with multidisciplinary teams

  • Have an outstanding attitude and be a good team player

  • Be a self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches

  • Demonstrate an understanding of the Sun brand, its competitors and the wider digital publishing market.

We are News UK: One of the leading media businesses in the UK and Ireland.  Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.


Some of our benefits include:

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

  • Wide range of training available, plus full LinkedIn Learning access

  • Private medical insurance including coverage for pre-existing conditions

  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes

  • ‘Bikes for Work’ and ‘Electric Car’ scheme

  • Up to 60% discount on Harper Collins books

  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

  • Access to wellbeing benefits such as EAP, physio/massage and counselling

  • A generous pension scheme with employer contributions of up to 5%

  • 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.


The Sun is Britain's biggest newspaper and an iconic British brand. It is bought by almost 2 million each day, read by 5 million, and reaches millions more online and across social media.

The Sun's journalism sets the news agenda day in, day out. Our content is reproduced daily by rivals who can't match our world class stories and creative ideas.

The Sun therefore attracts the most talented, dedicated and creative people in the industry. The Sun's staff stretch themselves on a daily basis, challenging the status quo to produce the best possible product for our readers.

If you want to work for one of the world's most exciting, challenging and creative media organisations then The Sun and News UK is the place to build your career.

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