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The Wall Street Journal, Audience Strategist

Dow Jones
Closing date
24 Mar 2024

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Job Details

Audience Strategist in London, UK

Job description:

The Wall Street Journal is seeking an audience strategist to help define what we cover and how we cover it, with a focus on international news.

Based in our London office, you will be working with a team of editors and journalists based in the U.S., Europe and Asia to ensure our journalism engages our subscribers and reaches a wide audience in the most compelling way. You will also help us get a headstart on the U.S. day, making sure we are serving readers well as they start their day.

The job has a broad scope and the pace of a digital newsroom.

The position will report into the Director of Content Strategy.

You will:

  • Work closely with the editorial leadership team, including our senior editors overseas, to develop audience strategy with dual focus: keeping our subscribers engaged and reaching new audiences.
  • Champion use of data and analytics in the newsroom, translating data into actionable insights, preparing statistical reports and working with editors to monitor, meet and exceed our key performance indicators.
  • Lead training on digital best practices and how to use data to inform coverage decisions.
  • Look beyond the daily news cycle to identify and address opportunities across departments including coverage, audiences, operations, product, marketing.
  • Be an active participant in news meetings, helping shape stories to meet the needs of our audiences.
  • Work closely with our social and SEO team to monitor topics of interest, and help editors plan coverage accordingly.
  • Shape the format of our journalism to tell stories in the most impactful way whether through text, live journalism, visuals, video and podcasts or other approaches.
  • Regularly share audience learnings with the broader newsroom.

You have:

  • 7+ years digital newsroom experience including some combination of newsroom strategy, editing, production or digital project management.
  • Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative from them; and deliver a plan to address the findings.
  • Data skills and experience using tools for web analytics. Experience with SQL, Python or other data-analysis languages is optional but an advantage.
  • A strong understanding of and interest in the competitive landscape for digital news media.
  • Track record of developing strong and trusting relationships, collaborating, and building consensus.
  • Ability to communicate in writing and in person clearly, concisely and persuasively.
  • Comfortable with taking the initiative to surface challenges and opportunities, and the drive to develop and act on solutions.

To apply, please submit a resume and cover letter explaining how you would approach the job. Please contact if you have questions.

Reasonable accommodation: 

Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: NEWS/WSJ
Job Category: General Management
Union Status: Non-Union role


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We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

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