Social Streets, Online Editor
Non-profit digital media company Social Streets is looking for an Editor to head up its Tower Hamlet's high street titles including Roman Road LDN.
This is a hugely exciting opportunity to join a small but ambitious social enterprise start-up that is pioneering hyper-local journalism as a way of increasing participation in the high street and local community life.
The Scheme operates from our Social Streets Studio in Bow, a learning-based workplace that invites students, graduates and local volunteers to work collaboratively on our high street titles.
The Scheme is funded and supported by a consortium of charitable organisations including London Borough of Tower Hamlets.
Make a difference
The Editor will be managing two local high street titles within our Social Scheme for High Streets Tower Hamlets, a scheme that helps support high streets in areas of deprivation.
This is an opportunity to use your skills to help have a positive impact on local community life, developing thick networks, celebrating heritage and culture, interviewing local heroes, facilitating economic growth for local businesses, providing opportunities and skills to local people, and a creating a sense of civic pride and belonging for the whole community.
This pilot is the result of the Roman Road LDN ‘experiment’ where a high street brand was developed to help support and celebrate an ‘invisible’ high street.
Within a two-year period the Roman Road LDN brand was ranking on first page of Google; offered a rich bank of positive photography; grew a collective social media following of 10,000; developed a successful range of high street merchandise; helped attract inward investment to the area including 12,000 visitors to Roman Road Festival, new independent shops, and SOIL organic food guest-market.
As founding member of the editorial team you will have the opportunity to be involved in every aspect of the title, to set the strategy and gain huge satisfaction from the successes.
You will also have the opportunity to be mentored by founder Tabitha Stapely. Stapely has extensive experience and networks in the world of magazine publishing, social enterprise, and local authority.
Stapely was previously Digital Director at Elle magazine; is currently CEO of community development organisation Roman Road Trust; won a place at Cambridge Social Ventures incubator for Social Streets; is an RSA Fellow and has been invited to be a Fellow of Social Innovation at Cambridge University.
Responsibilities and duties
The Editor will be working on two local titles in our Social Scheme for High Street, Tower Hamlets.
The successful candidate will be responsible for helping us achieve our goals:
- To create a high street editorial title that will make local life look irresistible
- Create content and source images
- Optimise content, both words and images
- Develop ideas for social media campaigns and oversee the delivery of them
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Verify facts, dates, statistics; proof read and correct errors in spelling, punctuation, and syntax
- Develop story or content ideas, considering audience appeal and content strategy requirements
- Oversee production and quality control of the website
- Produce a weekly newsletter
- To liaise with tech and seo partners to help drive innovation and performance to local communities
You will not need to have expertise in this area but will need to be comfortable working with partner experts to:
- Develop and implement a digital strategy and content calendar around keyword searches
- Apply best practice onpage SEO
- Repurpose and refresh evergreen and cornerstone content
- Build a network of reciprocated outbound links
- Produce end of month reports showing audience growth
- Work with our tech parters to develop digital high street platforms for the next generation
- Develop project ideas for collaborating students, graduates and researchers
- Be aware of latest developments in hyper local journalism and high street promotion
- You will need to be able to write well at speed.
- You will have a passion for local community and an ability to see the extraordinary in the ordinary. We are in the job of selling community to its residents, and we use the same insights and skills as we would to sell a the next it bag to readers of Elle.
- You will have a hunger for innovation, creativity and learning to help develop the Social Streets Studio into a centre of exellence and innovation in the field of high street and community journalism. You will need to be proactive, show initiative and embrace experimentation and innovation. We are agile and responsive, and we are helping deliver a product for the millennial generation and beyond.
- You will need to enjoy collaborating and working with young people. Our learning-based work place means there will be a constant stream of students to manage, from secondary school children to graduates. You won't be teaching the students but yo will be helping them develop project ideas for online content.
- You will need a good understanding online publishing or transferrable skills that lend themselves to digital content creation, including research, interviewing, reviewing, writing for online, link building, content and image optimisation, social media and creating newsletters.
- It will help, though isn't necessary, if you have a basic idea of SEO, or a willingness to learn about optimisation including but not limited to Yoast WordPress plugin, writing for online and how to attract backlinks.
- You will be conversant with Macs, WordPress, Google products and Photoshop.
Social Streets is a digital publishing company with a social mission: to increase participation in local community and high streets.
We grow brands, create digital content and develop digital media strategies for places: towns, high streets, neighbourhoods, communities, even postcodes.
Social Streets is dedicated to developing community and hyperlocal journalism to help build stronger communities and support local economy.
That is why our workplace is a centre of innovation and learning, attracting partnerships with universities and social enterprises, and helping us to be efficient, creative, innovative, agile and long term.
We work in partnership with place makers, town teams, community development organisations, local authorities, large scale developers, business improvement districts and neighbourhood forums to help them build an active community around their place.
Social Streets Studio
You will be based at the Social Streets Studio at Mulberry UTC.
Mulberry UTC is a pioneering college that has selected a small number of creative businesses to operate from its campus. Mulberry students will work collaboratively with Social Streets on projects for our brands.
Hours are expected to be 37 hours a week, 9am to 5.00pm, Monday to Friday. Additional hours may be required to meet deadlines, which could include weekends and evenings.
This is one-year contract working as an employee of Social Streets.
Experience, salary and working arrangements
£26,000-£30,000 depending on experience. Job share and part-time considered.
Ideally we are looking for someone with at least three year's experience of online magazine journalism experience, preferably with experience of running a publication. However if you have transferable skills, and the commitment to learn on the job, then you will be trained as necessary.
You will be working at the Social Streets Studio in Bow, located at Mulberry UTC.
Flexible working available.
Please send your CV and covering letter by completing the application form below.
The deadline has is 6pm, Friday 24 November 2017.
Successful candidates will be expected to start in January.