Reprieve, Head of Media
Reprieve is a London based legal action charity (1114900) founded by human rights lawyer Clive Stafford Smith in 1999. We fight to end the world’s most extreme human rights abuses: the death penalty, assassinations and secret prisons. To us, the rule of law means little if we selectively apply it to people we agree with. It is for all of us.
We investigate, we litigate and we educate; working on the frontline, we provide legal support to those unable to pay for it themselves. We promote the rule of law around the world and secure each person’s right to a fair trial. In doing so, we save lives.
Reprieve’s office is based in London, UK. Reprieve also supports full time Reprieve Fellows, who work as lawyers, investigators and advocates in different countries. Reprieve works with partners in jurisdictions all over the world, including Non-Governmental Organizations (NGOs), government officials, individual lawyers and human rights defenders, as well as individual, corporate and foundation funders.
The Head of Media raises awareness of Reprieve and its work at a global level through traditional and social media, in order to help deliver the organisation’s strategic and fundraising objectives.
The post holder will be responsible for managing Reprieve’s Media Officer and co-managing Reprieve’s Paid Intern, and working with them to build relations with journalists; setting the organisation’s communications strategy and its implementation; providing media advice to relevant Reprieve staff; being part of the team that manages Reprieve’s various social media accounts; and working with other colleagues in ensuring all external messaging is consistent.
The Head of Media will play a proactive and creative role in developing and pitching stories and will also help to create compelling content to provide to journalists, use in our external and profile raising work, and for use on the website and social media. The post holder will also be expected to be aware of potential reputational risks to Reprieve and advise on minimising any risks.
The following skills are required:
- excellent written and communication skills
- thorough understanding of all forms of media including social media and how to use these platforms to promote the organisation and its interests
- sound media judgment
- proven ability to manage complex and sensitive issues
- ability to think and act strategically
- commitment to the organisation’s goals
- proven project management experience
- excellent time management and organisational skills
- ability to meet deadlines and work to high standards under pressure
- good understanding of the policy context relevant to Reprieve
- experience in stakeholder relations; strong media contacts
Experience managing a team is also highly desirable. The Head of Media will sit within the Casework Team and work closely with the Digital Campaigns Team.
The ideal candidate will be adept at striking a balance between the organisation’s varied and various objectives including:
- the need to get high profile press coverage
- the need to keep certain work strictly confidential
- the need to maintain and build political capital
- and the need to use high profile work to generate digital campaign content and raise funds for Reprieve.
Reports to: Director of Casework
Working with the other Directors, staff, and the Media team, the Head of Media will:
- Develop and implement Reprieve’s media strategy, ensuring that it targets key decision makers in the countries where Reprieve works as well as the general public.
- Undertake proactive media work, to include developing and pitching news stories and feature articles to journalists.
- Check that all external communications bear a consistent and agreed message.
- Identify any potential reputational risks to Reprieve as an organisation and alert senior management to them, advising on the best course of action where appropriate.
- Jointly manage Reprieve’s social media accounts, in conjunction with the Digital and Campaigns team and with assistance from the Media Officer.
- Identify opportunities to support Reprieve’s casework and fundraising goals and increase Reprieve’s profile. Work with the casework, operations, and development and outreach teams as appropriate to pursue these opportunities.
- Build relationships and contacts with journalists around the world and develop Reprieve’s existing relationships, maintaining appropriate internal records.
- Brief journalists as required and draft reactive, quotable, statements from Reprieve spokespeople on relevant developments and news stories.
- Arrange media interviews for Reprieve staff as appropriate.
- Train and brief staff ahead of media appearances.
- Assist the Director of Operations, Policy and Resources with the implementation of our Social Media Policy, and help to ensure that staff’s social media and other media footprint is consistent with Reprieve’s messaging and does not compromise the work or safety of staff.
- Oversee as well as directly draft, distribute and follow-up press releases, op-eds and briefings to the media as required.
- Create video and written content for the Reprieve website and social media accounts alongside the Digital and Campaigns Team.
- Ensure the media and news sections of the website remain up-to-date and engaging.
- Ensure that the team responds to media enquiries in a timely and accurate fashion.
- Ensure that all Reprieve media coverage is logged and documented for dissemination to funders, other key stakeholders, and for staff research, monitoring and evaluation purposes.
- Oversee the preparation, collation and analysis of data for monitoring and evaluation of the effectiveness of our media strategy.
- Ensure that an out of hours contact service is available to journalists. Alert the Director of Operations, Policy and Resources, the Casework Director, and the Executive Director to any negative media coverage or any media coverage that poses a threat to the effectiveness of our work or the security of our staff. Handle any crisis communications in a timely and thorough way.
- Support the casework team by engaging the media on Reprieve’s work with Parliamentarians and Government representatives in order to promote Reprieve’s aims and the cases of our clients.
- Where appropriate, work with other NGOs in order to promote shared interests and aims.
- Prepare papers and information relating to relevant areas of work for Board meetings, Board sub-committee meetings, funders and other purposes as required. Attend Board meetings when required.
- Directly line-manage Reprieve’s Media Team, which consists of a full-time Media Officer and the part-time Paid Intern.
- Oversee and coordinate media activity by staff across Reprieve, providing advice and identifying risks where necessary.
- Undertake special projects from time to time, particularly where such projects have an overall organisational focus
- Identify any future areas of media work that warrant the investment of additional resources, and work with the Development and Outreach Team to budget for such resources.
- Consider whether some of our media coverage or certain areas of our work are suitable for coverage in foreign press in languages other than in English, and assist with obtaining timely and accurate translations of content and checking the budget allocation as against quotes for translations.
Reporting to the [Director of Casework], the Head of Media will manage the Media Team and work closely with the Executive Director; and the Casework, Development and Outreach, and Operations Teams. The Head of Media will have regular contact with journalists, NGO staff, public officials, Reprieve staff, trustees and board members.
Length and Salary
The role is a full-time permanent role. The annual salary is £42,739 per annum less any required deductions for income tax and national insurance. Please note that Reprieve is proud to operate a 33% pay ratio between the highest and lowest salaries at Reprieve. This means that our pay is transparent and non-negotiable. However, we are a flexible employer and offer a range of non-financial benefits to employees.
The position will be based in the London office. Applicants must be eligible to work in the UK. Reprieve is an equal opportunity employer.
How to Apply
To apply, please submit a CV and covering letter, setting out how you are suited to the role, by completing the application form below. Please ensure all attachments are sent in PDF format. Interviews for shortlisted candidates will be held in Central London.
Deadline for applications: 28 September 2018 at 5pm.
Start date: October 2018.