Evening Standard, Digital Shopping Writer

ESI Media
West London
12 Dec 2018
12 Jan 2019
Job Type
Full Time

Reports to: Shopping Editor

About us

ESI Media is an innovative multichannel media business, with a cross-platform reach of 23.1m. Our brands include the London Evening Standard, The Independent and London Live. We have offices based in the UK and US.

The ES Digital Features team:

The Evening Standard’s Digital Features team incorporates three key pillars: Lifestyle, Going Out and Entertainment.

Each section is committed to delivering the latest news, reviews and features on the best trends and topical issues. We deliver quality cross-platform content for a global urban audience.

The dynamic, fast-growing team covers a wide spectrum of subjects from restaurants and bars to fashion, travel and fitness. We champion the arts as well as covering breaking celebrity and TV stories.

Job purpose:

The Evening Standard website (standard.co.uk) is looking for a talented journalist with an in-depth knowledge of the Shopping and Lifestyle sector with a strong understanding of creating shoppable content.

Experience in working within a fast-paced target-driven digital team, with proven digital publishing skills and the ability to write, commission and edit compelling, revenue-driving content (including video content). An element of which may be sourcing products, to trial and review, from a wide range of merchants.

Key responsibilities and accountabilities:

  • Writing content – including product review round-ups and buying guides in a Best listicle format – to tight deadlines including daily content creation/uploading.
  • Working with a trusted network of freelance contributors, to include experts and influencers to create content to satisfy SEO, social and commercial targets.
  • Producing and publishing to a high standard on a CMS. 
  • Refreshing and updating current content to build up and maintain SEO-driven traffic levels.
  • Will publish across social media channels, including creating and managing a Pinterest account.
  • Meet traffic and commercial targets.
  • Sourcing freelancers.
  • Calling in products for review when necessary and ensuring constant professionalism when liaising with PR.

Expected behaviours:

  • Responsive delivery – Work to specified traffic targets and commercial objectives.
  • Collaboration – ability to build and maintain positive and supporting working relationships with colleagues, helping to create an inclusive and professional work environment.
  • Initiative – effort to continuously update own knowledge and skill-set to support the achievement of business objectives. 
  • Flexible – able to work in a smart, flexible and focussed way, and be open to change, while also suggesting ideas for improvements.


  • Keen and comprehensive interest in all subjects that are part of standard.co.uk/shopping.
  • Proven experience as a writer and experience in e-commerce.
  • Strong organisation and communication skills at every level. 
  • Good forward planning skills and the ability to manage your schedule without supervision.
  • Experience in contributing to and growing social media platforms, in particular Facebook, Pinterest and Instagram.
  • Understanding of SEO.
  • Record of pitching, researching and writing clean, compelling and accurate copy.

About you

  • A motivated individual with a passion for content with a shoppable element.
  • You will be exceptionally well organised and a confident strategist.
  • You will have worked in a fast paced editorial environment and be enthused by the challenge of working on a new project.
  • You will have a creative and entrepreneurial spirit and with a desire to help grow a section.
  • You will be flexible about working hours.
  • You will have strong computer knowledge including experience using CMS related software.
  • You will commission , manage and edit content from freelancers to a high degree.

Apply by completing the application form below.

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