Sage, PR Manager | UK & Ireland - Maternity Cover

Newcastle (North Park) / London Bridge / Remote
04 Jan 2019
31 Jan 2019
Job Type
Full Time

Reports to: Communications Director, UK &I

Job purpose:

This role manages the external communications program for Sage in the UK & Ireland – Sage’s home market.

This manager is responsible for developing and executing regional external communication activities, supporting the Global Communications Strategy and regional business objectives.

Strategy, planning and execution

  • Deliver globally aligned and locally relevant corporate, product and technology PR campaigns in the UK & Ireland
  • Contributing to the UKI PR strategy and supporting the UKI Communications Director in delivery of the overall strategy
  • Drive content creation and localization of global content for locally executed campaigns, news and comms events.
  • Plan, execute and staff interviews and other communications events
  • Build and maintain relationships with key journalists and influencers
  • Guide and coordinate local PR agencies
  • Support local executives with profile building activity (speaking ops, local influencer meetings etc)
  • Integrate with Internal communications, marketing and other functions to ensure consistency of message across stakeholder groups
  • Act as Point of Contact and provide expertise during crisis communications exercises

Skills, know-how and experience

  • Good understanding of media landscape (technology, business and channel press) in UK &I
  • Experience of working in an international context and within a matrix organization
  • Excellent writing and editorial skills
  • Excellent project management skills
  • Ability to transform technical concepts and visions into engaging stories and compelling content
  • Good understanding of social, digital and other emerging media and practical skills for execution and analysis.
  • Experience of working within enterprise/ fintech or cloud technology industry
  • Excellent oral, written and interpersonal communication skills
  • Strategic understanding combined with tactical cleverness and hands-on mentality
  • Experience of managing an agency team
  • Technical/professional qualifications
  • Minimum 5 years experience in tech, product or corporate PR. Experience in corporate environments or within an agency.
  • Bachelor’s degree or equivalent in marketing communications, journalism, communications, public relations or a related field.

Key performance indicators

Develop and execute regional external comms plans to:

  • Drive knowledge of Sage’s superior technology and solutions
  • Beat competitors on share of voice, volume of positive coverage, message pull-through, favorability
  • Create visibility and credibility for local Sage spokespeople
  • Value add to local marketing and business objectives
  • Demonstrated an ability to interact effectively with key journalists, influencers and partner representatives in technology, solutions and product communications

Direct reports

  • This role helps manage an apprentice and acts as deputy Director of Communications

Apply by completing the application form below. 

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