Women's Health, Digital Writer

London (Central)
11 Jun 2019
11 Jul 2019
Job Type
Full Time

Your role is to support the Digital Editor in growing the fitness vertical of Womenshealthmag.com/UK, along with helping to drive audience growth and engagement on WH’s social platforms. As such, you will be responsible for generating training, workout, gymwear and fitness tech content.


  • To source daily original content ideas for inclusion on Womenshealthmag.com/UK using various trending tools: IG, CrowdTangle, Pinterest etc 
  • To create content with purpose (SEO, E-COMS and social-led)
  • To produce content with speed and timeliness throughout the day, understanding that success online is often a matter of finding a new angle on a trending story or being first.
  • To show an ability to cover stories across WH’s various interest areas: workouts, gymwear shopping (E-COMS) galleries, body transformations and fitness trends
  • To create a bi-annual fitness trends report to share with internal stakeholders 
  • To source social-led syndications from other Hearst brands and edit for WH publication
  • To work with Digital Editor to create a Fitness Edit Calendar that aligns with search trends
  • To work with Social Media Editor on monthly social takeovers (fitness)
  • To work with Social Media Editor on fitness franchises for WH IG Grid
  • When needed, assist the Digital Editor in general day-to-day admin
  • Attend fitness launches and new classes as an ambassador of WH


  • Working directly with the Digital Editor throughout the day on all facets of digital content production
  • Working with Social Media Editor on creation and publication of social fitness content


  • A quick, digitally minded writer and proven digital content creator, with knowledge of the fitness and wellness industry 
  • A natural with social media
  • Fitness credentials a bonus 
  • Experience working in a fast-paced environment 
  • Experience and proficiency with CMS/Photoshop 
  • You will have the desire and agility to work across all digital mediums; ranging from short news pieces to listicles and e-coms galleries to longer-form features. You will also work on IG posts, YouTube video and IG Live – this role demands that you’re as good with words as you are with an iPhone.
  • As the primary source of training and fitness content you will be able to responsibly report on fitness trends, research and launches 

Click 'APPLY' and please include in your cover letter:

  • One idea for a SEO-led workout gallery. Please include rationale, article summary, headline, sell, meta title, meta description and any other information that you see fit
  • One idea for e-coms gymwear feature. Please include rationale, headline, sell, meta title, meta description, feature intro and first product example
  • One social-led feature idea for online - (please include article summary, headline, sell, meta title, meta description and any other information that you see fit)
  • One social video idea: you have one hour with a WH cover star. What video would you shoot for Instagram? Please explain concept and format. 

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