Content Strategist - FMCG

A prestigious, massively successful international public relations agency is looking for an ambitious and professional Content Strategist to join their successful Consumer PR team, based in the heart of London.

The Consumer Goods team is made up of around 15 talented publishing and creative strategists, influencers and media managers, content creators and client service specialists. This is an exciting opportunity to lead on the development and implementation of compelling, insight driven content strategies for current and new clients.

This fast paced and ambitious team delivers award winning work for some of the world's largest consumer brands; devising and implementing major brand initiatives, both globally and locally, running busy press offices, creating tool kits and developing content and publishing strategies for clients. The candidate should be creative and competent in adapting big ideas across a variety of channels. The candidate will bring industry knowledge, ensure best practice delivery and help to up skill the wider team.

The individual who successfully takes on this post will have:

*Confident counsellor of clients
*Creative and curious - always looking for new ideas, bringing the outside in and offering great creative ideas to bring stories to life
*Proficient in preparing and managing budgets
*Strong written and organisational skills with solid attention to detail
*Able to present with insight, substance and passion both internally and externally, selling ideas you have developed and driven
*Knowledge of and experience in creating platform specific content for key social platforms including Linked In, Facebook and Instagram. Experience in community management on these platforms is also desired.
*Experience in developing and managing paid media strategies to amplify social content
*A strong analytical understanding to provide robust reporting (including comprehensive usage of web and social analytics)
*Ensure best practices in content strategy, (video, social, website), community management, social engagement and SEO are being adhered to across all client and owned channels


For this and similar vacancies, please contact Gavin Watson on 020 7788 4343 or email gavin@fresh-connect.co.uk

Content Strategist, Account Manager, Senior Account Manager, Content Strategist, Digital Communications, Digital Comms, Integrated Communications, Integrated Comms, Consumer PR, PR, Public Relations, London. Content & Publishing Strategist, Account Manager, Consumer Packaged Goods, Content Strategist, Digital Communications, Digital Comms, Integrated Communications, Integrated Comms, Leisure PR, PR, Public Relations, London.